I focus on designing the expression of companies, products, services, and initiatives, so that their audiences can understand and adopt them seamlessly.
I focus on designing the expression of companies, products, services, and initiatives, so that their audiences can understand and adopt them seamlessly.
Services
Services
Services
Services
Services
Creative Strategy
• Research / roadmapping / structuring
• Naming / tone of voice / channel strategy
• Tools / platforms
Creative Strategy
• Research / roadmapping / structuring
• Naming / tone of voice / channel strategy
• Tools / platforms
Creative Strategy
• Research / roadmapping / structuring
• Naming / tone of voice / channel strategy
• Tools / platforms
Creative Strategy
• Research / roadmapping / structuring
• Naming / tone of voice / channel strategy
• Tools / platforms
Creative Strategy
• Research / roadmapping / structuring
• Naming / tone of voice / channel strategy
• Tools / platforms
Visual Identity
• Visual Identity Systems
• Standardization / Style Guides
• Redesign / update / implementation
Visual Identity
• Visual Identity Systems
• Standardization / Style Guides
• Redesign / update / implementation
Visual Identity
• Visual Identity Systems
• Standardization / Style Guides
• Redesign / update / implementation
Visual Identity
• Visual Identity Systems
• Standardization / Style Guides
• Redesign / update / implementation
Visual Identity
• Visual Identity Systems
• Standardization / Style Guides
• Redesign / update / implementation
Web Design and Development
• Landing pages / corporate sites / CRM front ends
• Design systems / iconography / and handoff
• No-code development
Web Design and Development
• Landing pages / corporate sites / CRM front ends
• Design systems / iconography / and handoff
• No-code development
Web Design and Development
• Landing pages / corporate sites / CRM front ends
• Design systems / iconography / and handoff
• No-code development
Web Design and Development
• Landing pages / corporate sites / CRM front ends
• Design systems / iconography / and handoff
• No-code development
Web Design and Development
• Landing pages / corporate sites / CRM front ends
• Design systems / iconography / and handoff
• No-code development
With over ten years of experience across different industries, scales, and media, I’m able to quickly assess a project and define the ideal workflow to carry it out effectively.
With over ten years of experience across different industries, scales, and media, I’m able to quickly assess a project and define the ideal workflow to carry it out effectively.
Experience
Experience
Experience
Experience
Experience
2022-2025
Art Director
IIDI Web Agency
2022-2025
Art Director
IIDI Web Agency
2022-2025
Art Director
IIDI Web Agency
2022-2025
Art Director
IIDI Web Agency
2022-2025
Art Director
IIDI Web Agency
2019-2022
Senior Graphic Designer
Self-employed
2019-2022
Senior Graphic Designer
Self-employed
2019-2022
Senior Graphic Designer
Freelance
2019-2022
Senior Graphic Designer
Self-employed
2019-2022
Senior Graphic Designer
Freelance
2009-2019
Senior Graphic Designer
Gutiérrez Zanotti B&CV
2009-2019
Senior Graphic Designer
Gutiérrez Zanotti B&CV
2009-2019
Senior Graphic Designer
Gutiérrez Zanotti B&CV
2009-2019
Senior Graphic Designer
Gutiérrez Zanotti B&CV
2009-2019
Senior Graphic Designer
Gutiérrez Zanotti B&CV
2006-2009
Junior Graphic Designer
Troya ADV
2006-2009
Junior Graphic Designer
Troya ADV
2006-2009
Junior Graphic Designer
Troya ADV
2006-2009
Junior Graphic Designer
Troya ADV
2006-2009
Junior Graphic Designer
Troya ADV
2005-2006
Junior Illustrator and Graphic Designer
Bridger Conway
2005-2006
Junior Illustrator and Graphic Designer
Bridger Conway
2005-2006
Junior Illustrator and Graphic Designer
Bridger Conway
2005-2006
Junior Illustrator and Graphic Designer
Bridger Conway
2005-2006
Junior Illustrator and Graphic Designer
Bridger Conway
Tools
Tools
Tools
Stack
Tools
Figma
Visual Design +
Figma
Visual Design +
Figma
Visual Design +
Figma
Visual Design +
Figma
Visual Design +
Framer
No-code Development
Framer
No-code Development
Framer
No-code Development
Framer
No-code Development
Framer
No-code Development
Webflow
No-code Development
Webflow
No-code Development
Webflow
No-code Development
Webflow
No-code Development
Webflow
No-code Development
Shopify
Online Stores
Shopify
Online Stores
Shopify
Online Stores
Shopify
Online Stores
Shopify
Online Stores
Photoshop
Image Editing
Photoshop
Image Editing
Photoshop
Image Editing
Photoshop
Image Editing
Photoshop
Image Editing
Illustrator
Vector Graphics
Illustrator
Vector Graphics
Illustrator
Vector Graphics
Illustrator
Vector Graphics
Illustrator
Vector Graphics
InDesign
Editorial Design
InDesign
Editorial Design
InDesign
Editorial Design
InDesign
Editorial Design
InDesign
Editorial Design
Generative AI
Research / Content / Prototyping
Generative AI
Research / Content / Prototyping
Generative AI
Research / Content / Prototyping
Generative AI / Agent
Contents / Planning
Generative AI (various)
Research / Content / Prototyping
All areas of design interest me, and I can either manage complete projects or take on specific roles within them. Curiosity always finds its way to the best outcome.
All areas of design interest me, and I can either manage complete projects or take on specific roles within them. Curiosity always finds its way to the best outcome.
Frequently Asked Questions
Frequently Asked Questions
Frequently Asked Questions
Frequently Asked Questions
Frequently Asked Questions
What kind of clients do you work with?
At present, I am primarily looking for projects with B2B digital product and service companies that have an active communication and marketing structure.
However, I also remain open to other types of projects or positions where I can make a meaningful contribution.
I can work as a freelancer, as a member of a studio, or as an in-house designer within a company — always seeking opportunities to apply and expand my experience in a positive way.
What kind of clients do you work with?
At present, I am primarily looking for projects with B2B digital product and service companies that have an active communication and marketing structure.
However, I also remain open to other types of projects or positions where I can make a meaningful contribution.
I can work as a freelancer, as a member of a studio, or as an in-house designer within a company — always seeking opportunities to apply and expand my experience in a positive way.
What kind of clients do you work with?
At present, I am primarily looking for projects with B2B digital product and service companies that have an active communication and marketing structure.
However, I also remain open to other types of projects or positions where I can make a meaningful contribution.
I can work as a freelancer, as a member of a studio, or as an in-house designer within a company — always seeking opportunities to apply and expand my experience in a positive way.
What kind of clients do you work with?
At present, I am primarily looking for projects with B2B digital product and service companies that have an active communication and marketing structure.
However, I also remain open to other types of projects or positions where I can make a meaningful contribution.
I can work as a freelancer, as a member of a studio, or as an in-house designer within a company — always seeking opportunities to apply and expand my experience in a positive way.
What kind of clients do you work with?
At present, I am primarily looking for projects with B2B digital product and service companies that have an active communication and marketing structure.
However, I also remain open to other types of projects or positions where I can make a meaningful contribution.
I can work as a freelancer, as a member of a studio, or as an in-house designer within a company — always seeking opportunities to apply and expand my experience in a positive way.
What services do you offer?
Brand Strategy: analysis and definition of an organization’s value and symbolic proposition.
Design of its tangible expression: visual identity systems, no-code web design and development, UI design for web and mobile apps, design systems, and iconography.
What services do you offer?
Brand Strategy: analysis and definition of an organization’s value and symbolic proposition.
Design of its tangible expression: visual identity systems, no-code web design and development, UI design for web and mobile apps, design systems, and iconography.
What services do you offer?
Brand Strategy: analysis and definition of an organization’s value and symbolic proposition.
Design of its tangible expression: visual identity systems, no-code web design and development, UI design for web and mobile apps, design systems, and iconography.
What services do you offer?
Brand Strategy: analysis and definition of an organization’s value and symbolic proposition.
Design of its tangible expression: visual identity systems, no-code web design and development, UI design for web and mobile apps, design systems, and iconography.
What services do you offer?
There is no typical project; each organization has completely unique challenges. I prefer to understand the problem and find a truly effective solution rather than attempting to apply pre-made solutions. This approach is more beneficial for organizations that have already tried quick fixes and now want to elevate their brands to the next level of performance.
How long does a typical project take?
Each organization faces different challenges, and every project carries its own level of complexity and scope.
Project timelines are defined together with their scope during an initial roadmapping stage.
How long does a typical project take?
Each organization faces different challenges, and every project carries its own level of complexity and scope.
Project timelines are defined together with their scope during an initial roadmapping stage.
How long does a typical project take?
Each organization faces different challenges, and every project carries its own level of complexity and scope.
Project timelines are defined together with their scope during an initial roadmapping stage.
How long does a typical project take?
Each organization faces different challenges, and every project carries its own level of complexity and scope.
Project timelines are defined together with their scope during an initial roadmapping stage.
How long does a typical project take?
There is no typical project; each organization has completely unique challenges. I prefer to understand the problem and find a truly effective solution rather than attempting to apply pre-made solutions. This approach is more beneficial for organizations that have already tried quick fixes and now want to elevate their brands to the next level of performance.
What is your price range?
Pricing, like timing, arises from a diagnostic stage.
After an introductory meeting — where the key challenges are outlined — I prepare a document detailing the project’s steps, timelines, and costs, to be agreed upon before any work begins.
What is your price range?
Pricing, like timing, arises from a diagnostic stage.
After an introductory meeting — where the key challenges are outlined — I prepare a document detailing the project’s steps, timelines, and costs, to be agreed upon before any work begins.
What is your price range?
Pricing, like timing, arises from a diagnostic stage.
After an introductory meeting — where the key challenges are outlined — I prepare a document detailing the project’s steps, timelines, and costs, to be agreed upon before any work begins.
What is your price range?
Pricing, like timing, arises from a diagnostic stage.
After an introductory meeting — where the key challenges are outlined — I prepare a document detailing the project’s steps, timelines, and costs, to be agreed upon before any work begins.
What is your price range?
There is no typical project; each organization has completely unique challenges. I prefer to understand the problem and find a truly effective solution rather than attempting to apply pre-made solutions. This approach is more beneficial for organizations that have already tried quick fixes and now want to elevate their brands to the next level of performance.